An overview of Aampe: AI-driven data and message orchestration for customer engagement
Understanding Aampe: A High-Level Overview In today’s data-driven world, businesses have access to an abundance of valuable data generated by their users’ interactions with their apps or websites. However, translating this data into actionable insights and optimizing business processes can be a complex and time-consuming task. That’s where Aampe comes in. Aampe is a comprehensive […]
Your head of growth is overwhelmed
Being a head of growth at a growing company is a ton of work (We have one too…ask us how we know.) We talk to dozens of growth practitioners weekly, and with so many responsibilities to juggle, many of them feel like they’re barely keeping all of the plates spinning. What is a head of […]
Aampe’s four-step approach to multichannel messaging orchestration
Does multi-channel marketing work better on paper? Multichannel marketing — an approach that involves using multiple communication channels to reach and engage with your target audience. Instead of relying on a single channel, such as email or social media, multi-channel marketing leverages a combination of various channels to create a cohesive and comprehensive marketing campaign. […]
Customer-led segmentation gets personal
“A customer-led approach to segmentation is at the core of a bottoms-up approach championed by Aampe, a company that harnesses AI to deliver “messaging-led” personalization at scale. It does this by ingesting and modeling an app’s event stream—the continuous flow of real-time information generated by user interactions, system events, or other activities within the app—to […]
Three ways Aampe helps you activate your marketing data
“Data activation” is taking the marketing industry by storm in 2024 But, while many companies can make your data accessible, few actually make it useful. Here are three ways Aampe helps businesses use their data more effectively: 1. Access your full CRM and product data (events, attributes, etc.) Aampe integrates with your data […]
“How do I know it works?” A (somewhat) technical explanation of Aampe’s learning systems
A while ago, we released A User Story, an explanation of our Aampe’s algorithms, told in the form of a storybook. We wrote A User Story because we wanted anyone, from any background, to be able to understand our systems well enough to comprehend why they work. Now we’re releasing “How do I know it […]
How to build the perfect lookalike audience with Aampe
Can you spot the difference between these pizza ads? Did you see it? They all talk about the same product, but in completely different ways. Ad #1 speaks to people who value convenience. Ad #2 speaks to people who value exploration Ad #3 speaks to people who care about diet Ad #4 speaks to people […]
How to uncover industry benchmarks by logging your competitors’ push notifications
There are plenty of tools that help you benchmark your ads against your competitors, but how do you compare your customer experience after your user clicks? How many push notifications should I send per day? What time should I send my push notifications? What should my onboarding journey look like? Of course these answers vary […]
CRM vs. the Business Unit: The Serious Shoe Shenanigans
Your CRM Team is ready to launch your next campaign, but the product team slides in with a last minute request! What do you do? Do you proceed with the launch or cater to their requests? You decide in our thrilling ‘choose your own ending’ book!
Guide to integrate Firebase Cloud Messaging (FCM) in your iOS application
In this step-by-step guide, we’ll walk through how to easily integrate FCM in your iOS application: NOTE: This is a sample guid repo to integrate Firebase Cloud Messaging (FCM) in your iOS application using Swift with UIKit. If you are working with Objective-C or SwiftUI, you can still take it as a reference to […]