Seamless Integration
Integrate in just 30 mins with major CDPs and CRMs, ingest event streams and CMS data, and export insights via secure, compliant APIs.
How Integration Works
What happens in the background
How It Works
Get Started with Aampe
Step 1
Connect your CRM
I already have a CRM
KEY BENEFITS
- Use standalone or with your existing CRM platform
- Estimated Setup time: 10-30 mins
- No need to change existing infrastructure
- Set up Aampe as a user in your CRM
- Input the Aampe user key
- Input Aampe user secret
- Messages are ready to be sent
I am using Firebase/APN’s
KEY BENEFITS
- Advanced user experiences without developer support
- Estimated setup time: 10-40 mins
- Get advanced data and analytics out of the box
- We help you set up Firebase or APNs
- Create Aampe User in APNs or Firebase
- Add user credentials to Aampe
- Messages are ready to be sent
Step 2
Load your Event Data
Third Party Aggregator
KEY BENEFITS
- Simple API connection
- Add and use event properties
- Add and use user properties
- Can ingest entire app event stream without semantic labelling
- Ability to restrict access to specified events & properties
- Structures raw data in any form
- Create Aampe user in data platform
- Add credentials for the new user
- Fetching data using these credentials
- Configure security settings
Cloud Data Warehouses
KEY BENEFITS
- Connects to your data warehouse or pull data from a cloud bucket
- Push your data in any schema with only certain fields required
- Minimal engineering setup to establish connection
- Aggregate event data
- Aggregate user properties if any
- Push those data to Aampe cloud bucket
Events used by Aampe
Aampe needs conversion events to operate effectively but improves with additional data—enhancing user profiles and boosting messaging performance.
Conversion
Checkout started, purchase completed, subscribed.
Intent
Viewed product, added to cart, lesson completed.
Messaging
Notification clicked, notification received, etc.
Discovery
Search query, filtered list, category selected.
Step 4
Integrate Enriched Data (optional)
Aampe makes it easy to incorporate rich CMS data into your messaging and deliver personalized item recommendations based on what’s available. With simple, real-time integrations, you can quickly sync your product data to keep everything up to date.
KEY BENEFITS
- Limit messaging based on user properties
- Enables to view insights based on different user buckets
- Write highly relevant messages for specific user groups
- Country
- Subscription_Status
- Language
- Notification_Tokens
- Area
- Device_Type
Step 3
Use your User Attributes
Aampe can ingest user attributes or properties, which can be used to target users individually or restrict messages to only particular users who meet certain criteria.
KEY BENEFITS
- Send high-converting messages based on product attributes, like price drop or low stock alerts
- Aampe can use your CMS for personalized item recommendations
- No additional setup required. Add data to previous event setup
- Item_ID
- Item_Name
- Item _Price
- Other Properties
Aampe's Documentation
Data and Push Integrations
Connect your data sources and push channels to enable Aampe's real-time learning and delivery engine. Drive engagement through adaptive, frictionless messaging.
API References
Use Aampe’s APIs to embed personalized recommendations in your apps and messages. Perfect for both content and commerce experiences.
Metrics
We share our learnings with you
Aampe provides several metrics, ready to export to your reporting tool of choice:
- Number of messages sent and corresponding CTR and other metrics
- Messages sent per user along with scores and decision-making properties
- Which contacts were eligible for a message Overall performance report
We can also provide detailed data feeds directly to your data warehouse.
Do I need "the basics" set up before I use Aampe?
No. Aampe *is* the basics (plus a whole lot more)! For example, you don't need to have user journeys set up before we can optimize. In fact, our customers don't set up user journeys at all! We achieve individualized personalization through the actual messages you send, so you don't need any formal messaging structure to get started. You only need a CPaaS connection so we can send message and a CDP connection so we can track impact.
How hard is it to get started?
Set up is a snap: Add your CDP and CPaaS API keys, set your goals, and you're ready to start writing!
Does Aampe replace my current CRM platform or CPaaS provider?
It doesn't have to! Aampe can work right alongside your current CRM platform or CPaaS provider, making them function better by producing much better results more efficiently. With a simple API connection, you can enable new levels of messaging personalization without having to spend time and effort building rigid segments and static, over-generalized user journeys.
How many users do I need for Aampe to work?
Aampe doesn't need a large number of users to operate. We have apps with fewer than 10,000 users already seeing impressive results. If you write quality messages, we can use them to engage an audience of any size.
Our app is already instrumented and an external provider captures our events, do we need to integrate Aampe within our app?
Not at all. Aampe will pull the relevant event data from the service you've instrumented your app with so the effort on your engineering team is kept to minimum.
How can we share data with Aampe?
You can share data with Aampe using a dump into a storage bucket (AWS, GCP, Azure, etc.), via SFTP. For more details refer to our Integration Guide. Cannot find your preferred method for data sharing? Let us know and we'll be happy to figure it out with your team.
How do we test that push notifications are received as expected?
There are a couple of options here. The preferred option is that an Aampe engineer installs the app on their test device (either from the store or using an APK). In that case, Aampe does all testing needed. In the cases where this is not possible, the alternative option is that you provide Aampe with a few user IDs either from your team or your test devices, and testing will be done in collaboration with your team.
Does Aampe require static segmentation?
No. Aampe uses semantic content labels and per-user learning rather than relying on broad predefined buckets.
Does Aampe just optimize for clicks?
No. The internal materials position Aampe as learning across multiple horizons and using reward functions to connect short-term signals with longer-term outcomes such as retention, revenue timing, and sustained engagement.
How does Aampe learn?
Aampe learns from real user behavior using tagged content, reward signals, abstraction layers, social calibration, and next-best-action policy selection to update what each agent believes from real user behavior.
Is Aampe just machine learning?
No. Aampe relies primarily on real-world experiments, then uses machine learning to collect, generalize, and apply findings faster. We also use AI to support or perform tasks like writing copy, organize, and draw insights from user behavior, and identify messaging impact. Our hybrid approach of using both experimentation and machine learning avoid many of the common pitfalls of a naive ML approach.
I already have an amazing Data Science team, why do I need Aampe?
Aampe frees your data science team to work on more productive things. Instead of bogging them down with requests for reports or messaging A/B tests, they can spend their time running more valuable analyses, doing the kinds of work that only they can do.
I don't have a Data Science team, can I get any benefit from Aampe?
Absolutely! Aampe runs many of the tests and reports that a typical data science team normally would. Now apps of any size can have the same capabilities as the big guys.
If Aampe fully automates my CRM, do I lose control?
Absolutely not! Even with Aampe running, you're still able to add or remove messages, constrain messages to certain time windows, send ad hoc messages, or even stop sending messages entirely.
Can I still send ad-hoc messages to my customers if I need to?
Of course! (Although most of our customers report needing to send fewer ad hoc messages after starting with Aampe.) While Aampe is running, you can still send individual messages from your current customer communications platform.
Can Aampe help generate content or does it just select and schedule it?
We sure can! Aampe is designed to help you build a messaging library of thousands of unique and instrumented messages in minutes in a Bring Your Own Model approach. Check out how it works.
Does Aampe just help with sends and clicks, or can it help with mid and bottom of the funnel actions too?
Aampe helps with much more than clicks! One of the first steps of using Aampe is setting your goals. These may be any user action that you're able to track — anything from clicks to sessions to conversions — and, once they're set, Aampe optimizes for these goals.
Why should I trust Aampe's product and technology?
At Aampe, our answer will never be "Just trust us." In fact, we hate the "black box" mentality so much, we've gone to great lengths to explain how our system works for non-technical users, and we've even written a detailed whitepaper to explain our system to technical users! If you have any questions, please reach out! We love talking about how we make personalization better.
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