Increasing the Push Notification activation rate for Charge Running by over 200%
Aampe has partnered with Charge Running, the Live Audio Running mobile app, to personalize how running fits into the daily lives and routines of runners all over the world. In just the first month of using Aampe, Charge Running expanded its push notification template library from a few original templates to over 300 personalized messages. […]
Machine learning isn’t enough
I’ve worked as a data scientist for over a decade, much of that time spent on training, testing, and calibrating machine learning models to address specific business problems at various scales. I’ve done a lot of data engineering, and data product management, and a whole lot of plain-old, business-intelligence-style analytics, but more than anything else, […]
How do you know which messages to write next?
We’ve written a lot lately about the importance of message timing. We’ve shown that even a modest-sized user base can exhibit a ridiculously high number of distinct timing preferences. We’ve shown that just getting timing right can result in a 300% increase in ROI – not in click-through rates, but in actual customers-put-money-in-your-pocket. We’ve even […]
Mastering the art of message tone
Ok, we’ve already talked about personalizing several different aspects of your message to engage your app users: Timing: Get your message to your user on days and at times when they’re likely to act. Frequency: Send as many messages as a user wants and needs — don’t send too many, but also don’t send too […]
Do truncated product names from your CMS hurt your push notification open rates?
“Check out the new SWISSGEAR Scan Smart TSA Lapto…” Most consumer retail apps send a lot of generic notifications like this: …and one reason they do is because the product names and descriptions stored in their CMS are super long and clunky. For example, here are two relatively random items in the Walmart app […]
How much does good timing impact ROI?
A short time ago, we wrote about how message timing had a greater impact on conversions than the actual content of the message itself. So, if you can only optimize one thing—timing or copy—then you’re better off optimizing timing. (To be clear: you can and should optimize both. That’s why we built Aampe). However, that […]
How many different timing preferences could users really have?
We wrote recently about the importance of getting the timing of a message right. This short post uses data from one of our customers’ actual messages to show what we mean by that. They say a picture is worth a thousand words. This one is worth hundreds of thousands of active users: To conduct this […]
Aampe’s modular experimentation stack
Here at Aampe, we’re working to change the way companies communicate with their customers. We do that through always-on experimentation. You create a bunch of messages: different attention-getters, different value propositions, different creatives, different products. Aampe will automatically put those variants into competition with one another, in varying contexts and schedules over time, to truly […]
Crunching clickstream data into ML features at scale
Context Aampe ingests structured clickstream data on the order of hundreds of million rows on a daily basis. Because we believe in making the lives of our customers as easy as possible, we allow them to share this data with Aampe in the format of their preference (as long as it contains 3 main data […]
How Fy! used Aampe to drive a 7% CMGR in their first 30 days order rate
Who has more rugs than IKEA, more furniture than MADE, and more art than John Lewis? Why, it’s the UK’s most loved home and living marketplace, Fy! 😄 To date, Fy! has shipped over 1.75 Million home and living products from over 3,500 emerging brands and artists to over 800,000 customers in the UK and […]