Appthropology Episode 2 – Building and growing a 2-sided marketplace with Gijs Verheijke (Ox Street)
Ready to get poisoned? ☠ Appthropology Episode 2 is out, and this week, we’re talking with Gijs Verheijke, CEO and founder of Ox Street, Southeast Asia’s premier authentic sneaker marketplace! In this episode, we talked about: 👟 Gijs’ experience and the challenges he faced in spinning up a successful 2-sided marketplace in an incredibly […]
Make your customer messaging more engaging using Gen AI and LLMs
Time and time again, we’ve shown that product-specific messaging (messaging that mentions a specific product) outperforms generic messaging that doesn’t. Just look at this graph from our case study with Zalora, Southeast Asia’s leading online fashion retailer: This graph shows how likely a user is to purchase a product from an abandoned cart notification. See […]
Why a larger, more diverse message inventory leads to more effective messaging
At Aampe, we talk a lot about aligning your app content with your message content, and then aligning your message content with your users preferences, but we always start that talk in the same way: “write a whole bunch of messages.” This isn’t intuitive to many of our customers. They’re used to what we call […]
You don’t need a huge user base to achieve true personalization
Do I need hundreds of thousands of users to see results with Aampe? The question of whether an app has a large enough user population for us to learn about them is one that we get pretty frequently. Indeed, most early stage founders and marketing/growth leads seem to think that high-quality inference and optimization requires […]