Appthropology Episode 2 – Building and growing a 2-sided marketplace with Gijs Verheijke (Ox Street)
Ready to get poisoned? ☠ Appthropology Episode 2 is out, and this week, we’re talking with Gijs Verheijke, CEO and founder of Ox Street, Southeast Asia’s premier authentic sneaker marketplace! In this episode, we talked about: 👟 Gijs’ experience and the challenges he faced in spinning up a successful 2-sided marketplace in an incredibly […]
Make your customer messaging more engaging using Gen AI and LLMs
Time and time again, we’ve shown that product-specific messaging (messaging that mentions a specific product) outperforms generic messaging that doesn’t. Just look at this graph from our case study with Zalora, Southeast Asia’s leading online fashion retailer: This graph shows how likely a user is to purchase a product from an abandoned cart notification. See […]
Why a larger, more diverse message inventory leads to more effective messaging
At Aampe, we talk a lot about aligning your app content with your message content, and then aligning your message content with your users preferences, but we always start that talk in the same way: “write a whole bunch of messages.” This isn’t intuitive to many of our customers. They’re used to what we call […]
You don’t need a huge user base to achieve true personalization
Do I need hundreds of thousands of users to see results with Aampe? The question of whether an app has a large enough user population for us to learn about them is one that we get pretty frequently. Indeed, most early stage founders and marketing/growth leads seem to think that high-quality inference and optimization requires […]
Why you need continuous experiments
In a previous post, I talked about conditioned experiments: unless you’re dealing with really huge sample sizes, you need to assign treatments based on all known variation in the backgrounds of the experiment participants. When we’re dealing with humans, traditional approaches to conditioning fall far short of what we need. That’s why Aampe provides automated […]
Why you need connected experiments
In the previous post, I wrote about the need to structure experiments in a very specific way to keep your results trustworthy. In this post, I’m going to talk about how to structure the experiment results themselves to maximize the value you get from each test. Say you run an experiment comparing message A with […]
The retention paradox
Businesses need customers. That’s so obvious it hardly needs saying. Businesses grow through acquisition (new customers give you a try) and retention (past customers come back). That’s also obvious. Businesses grow most – both in terms of speed and size – when they focus most on the customers they already have. Maybe that’s a little […]
The disproportionate impact message timing has on SMS and push notification effectiveness
In the realm of user communication and customer engagement, it’s not just about the words you say but also when you say them We built Aampe to allow apps to communicate with their customers in a way that doesn’t make them hate everything and uninstall the app (pro tip: constantly nudging all your users with […]
The challenge of tracking user activity
User activity is one of the key ways mobile applications assess their health as a system, a product, and a company. The number of users who actually use the app, and their degree of usage, tells an important story about what works, what doesn’t, and what you can do about it. The problem, however, is […]
Users are people too
If you own an app, you can send users push notifications. That’s a standard feature. At Aampe, we believe that if you treat this feature as only a feature, you’re leaving an immense amount of value on the table. App notifications are a core strategic asset, not only for engaging users, but also for learning […]