A glimpse into OneSignal’s 2022 State of Customer Messaging Report
Here are the biggest takeaways from OneSignal‘s 2022 State of Customer Messaging Report: 📈 Users spent 30% more time per day on mobile apps in 2021 and in-app spending rose by 20% to $170Bn. 🤝 61% of respondents said mobile push notifications are currently the most important channel for their business (followed by email, web […]
An Unexpected Use for Gini Impurity
The most fun I have as a data scientist is when I learn about something that solves a problem I’ve had for a while. One of those problems I’ve run into in several jobs now is figuring out what I’ll call “distributedness.” Say we’ve got two users on your food delivery app: Jones and Fletcher. […]
Optimizing eCommerce: The Power of Multi-Agent Architecture
Here’s a simple multi-agent architecture for eCommerce: Scenario: An e-commerce company wants to optimize its marketing strategy to increase sales and improve customer satisfaction. Agents and their roles: Recommender Agent: This agent is responsible for analyzing customer behavior, purchase history, and preferences to generate personalized product recommendations. It uses machine learning algorithms to understand individual […]
A User Story – Children’s Book to explain our Algorithms
We often get questions about how Aampe does what it does. This presents us with a quandary. On one hand, what we do is complicated – we use a lot of different algorithms that can be hard to explain to someone who doesn’t deal with those things on a regular basis. On the other hand, […]
Aampe Brings Agentic AI to CommerceNext
Data Deep Dive: Powering Profits Using Generative AI-Driven Agentic CDPs What are Agentic CDPs and how are they changing the way eCommerce brands engage their customers, drive higher product discovery, and increase purchase frequency? Find out during our talk at the CommerceNext Growth Show in NYC! Date: June 12th, 2024 Time: 3:55 – 4:15 pm […]
Introducing Counterfactual Models: A Deeper Look at Message Timing
Each user gets an AI Agent Our agents fully personalize message timing – each user gets his or her own programmatic agent, and that agent decides what day of week, what time of day, and how frequently to message (plus lots of other stuff). Why not send at a general best time? It’s not uncommon […]
Mr D serves over 396 new user segments with Aampe
✅ Indulgent sushi lovers who want to try some new varieties? — Check! ✅ Deal-focused health enthusiasts looking for a convenient way to get their fix? — Check! ✅ Practical grocery-getters who need food on the table in time for dinner? — Check! Mr D is finding and engaging with these groups and more using […]
What is Customer Effort Score (CES) & How to Measure It?
CES is a metric used to assess the ease with which customers can complete an action—be it resolving an issue, making a purchase, or getting an answer to a question. Measuring CES involves asking customers to rate the difficulty of their experience with a company on a predefined scale. This score is particularly important because […]
Renewal Rate vs Retention Rate
Renewal rate is the metric that specifically tracks the percentage of customers who choose to renew their contracts or subscriptions after a period has lapsed. Think of it as a measure of repeat business for services with a clear renewal cycle. It is a concrete figure reflecting customer commitment to continue using your services. On […]
Churn Rate vs Retention Rate
Understanding churn rate and retention rate is crucial for businesses seeking to maintain a healthy customer base. Churn rate measures the number of customers who leave or discontinue a service over a specific time period. It often signals dissatisfaction or the need for improvement within the company’s offerings. It’s a crucial metric because it directly […]