Goals vs. Signals: What Agents really learn from
Most businesses measure success in terms of long-term outcomes: retention, subscriptions, lifetime value. Those are the right outcomes to care about. But they’re not the right signals for agents to learn from in real time.An agent sending a message can’t directly observe retention six months later. What it can observe is whether the message shifted […]
How Agentic Learners judge success without Fixed Funnels
A common question: how can agentic learners recognize what counts as a “good” outcome when different users are at very different stages of their lifecycle?The answer is that agents don’t solve this explicitly. They solve it implicitly through the structure of the reward function.If you define a bottom-of-funnel event like “complete a purchase” as the […]
TheCut deepens partnership with Aampe to reimagine Barber–Client engagement at scale
Grooming isn’t just about booking a haircut. For barbers and their clients, it’s about building a relationship. From finding the right barber to locking in the perfect time, every haircut creates a bond of trust in barbershops everywhere.That’s why theCut, a booking platform for barbers, shop owners and clients, is doubling down with Aampe’s Agentic […]
How Agentic Learners handle Time-based Cycles without breaking
A lot depends on implementation, so I can only speak to the agentic learners I’ve designed, but one question that comes up often is how they handle time-based events like subscription cycles, product launches, holidays, and seasonality. This touches on an important point about agent design in general.First thing to understand: recurring events (like subscription […]
Carousell partners with Aampe to power Adaptive, Agentic Personalization
Buying and selling isn’t just about goods and services—it’s about timing, trust, and finding that perfect match. Catch the right service at the right moment, and suddenly, magic happens. That’s why we’re excited about our new partnership with Carousell Group, Greater Southeast Asia’s leading multi-category classifieds and recommerce marketplace, where users can find any kind […]
Why AI Decisioning Alone Isn’t Enough
We live in an attention economy. Customers aren’t short on options — they’re short on time. Products, shows, songs, apps: the supply is endless, but attention is scarce. In that world, every friction point is costly. But CRM, Data Science, and Product teams still run their playbooks in silos: CRM blasts campaigns, Data builds models, […]
Why Agentic CRM Learns What A/B Tests Can’t
Inside Eleanor Hanna’s RecSys 2025 Talk on Cross-Channel Personalization at Scale Why A/B Tests and Segmentation Don’t Cut It CRM teams today rely heavily on A/B tests and basic segmentation to optimize messaging. But this approach assumes a dangerous level of user homogeneity. As Eleanor put it, “an aggregate value can be misleading depending on […]
Why Every Event Matters
Agentic systems can only learn from what they can see. If the event stream contains only a narrow slice of user behavior, then the system’s view of the product experience is fragmented and incomplete. This paper explains why including the full range of user events – core and peripheral alike – is critical for effective […]
Behavioral Data is Key to App Personalization
Why companies need to focus on behavioral data for better personalization Customers expect more than just a well-designed app—they want a personalized experience that predicts and matches their needs, understands their context, and adapts as their unique preferences evolve. But too many companies rely on static signals like demographics, onboarding responses, or generalized user segments […]
Why Results Don’t Simply Double After Merging a 50/50 Aampe vs. Business-as-Usual Split
Many customers begin by running Aampe alongside their business-as-usual (BAU) messaging approach. A common design is a 50/50 split: after reserving a small group of users as a global holdout, half of the remaining users receive communication from Aampe, half continue with BAU. When the Aampe half shows strong results, customers sometimes have the expectation […]