Aampe for Food Delivery App Notifications; every app is a content app
I was recently listening to Patrick O’Shaughnessy interview Tony Xu, the founder of DoorDash, on his podcast Invest Like the Best. About 26 minutes into the episode Patrick asked the question: “When you did get to the consumer side and started building that UI, what did you learn then about generating demand?” Tony’s response made […]
Conversion-based product recommendations
What is a recommender system? A recommender system is an incredibly powerful tool — It’s how Netflix decides which videos to suggest, how Amazon decides the next thing they think you want to buy, and how Spotify tries to get new music on your playlist. Types of recommender systems While there are a many different […]
An implementation of Complement Naive Bayes for Google BigQuery
This is a technical post. If your eyes glaze over from talk of supervised learning and class balancing and the variance-bias tradeoff, you should go read something else (we offer a whole lot of choices!). If those more technical topics interest you, however, then this post is for you. Let’s dive in. The field of […]
How user journeys hurt your business (with proof)
The concept of a rigid “User Journey” has been heavily ingrained in our minds — it’s taught in virtually every “best practices” blog and included as a feature in just about every customer messaging platform (see here, here, and here, for just a few examples) — so it’s not uncommon for us to field these […]
How user journeys actually drive away customers and hurt your business
For years now, we’ve all had it beat into our heads that we need to build user journeys. …as a matter of fact, we’re told that we’re irresponsible if we don’t. According to Silicon Valley analyst Andrew Chen’s blog, the average app loses a full 77% of its users in the first 3 days after […]
How to get started with Aampe!
Message-Led Personalization can produce some big results: 📈 330% increase in conversions 📈 1,800% increase in user sessions 📈 30% increase in purchases for users in their first 30 days 📈 15% in purchases 📈 7% increase in compound monthly growth rate (Learn more about Message-Led Personalization here!) …but how much work does it actually […]
Aampe is now integrated with Segment
Aza Raskin says he’s sorry for making you sad. If you don’t know Aza, he’s a writer, engineer, and entrepreneur…and the inventor of the “Infinite scroll”. (You know how you can scroll and scroll and never reach the end of TikTok, Pinterest, Instagram, or even LinkedIn? That’s him.) Infinite scroll came from an attempt to […]
Aza Raskin is sorry for making you sad
Aza Raskin says he’s sorry for making you sad. If you don’t know Aza, he’s a writer, engineer, and entrepreneur…and the inventor of the “Infinite scroll”. (You know how you can scroll and scroll and never reach the end of TikTok, Pinterest, Instagram, or even LinkedIn? That’s him.) Infinite scroll came from an attempt to […]
GPT-3 plus Aampe – A delicious approach to increasing user engagement
“When you start working on a cooking app, people say ‘There are a thousand other cooking apps out there. What are you doing?’” Baptiste Malaguti, Kuri’s CEO and Co-Founder, understands the importance of messaging to keep users engaged in an attention-starved marketplace, but he says he was always skittish to send push notifications because he […]
New eBook? – It’s About D@#$ Time
Want to know the truth about push notification timing? We wrote the book on it: In the book, we review the data we’ve captured from sending and analyzing millions of push notifications to determine: What matters more – push notification timing or copy? What’s the ROI of good message timing? When is the best time to […]