Marketing Amnesia: Why Personalization Resets Every Time Your Marketing Goal Does
A team asks a vendor to help more people finish onboarding. The vendor bolts on a set of AI agents built for exactly that goal, and it works, completion ticks up, more people make it through the flow. A few months later the same team comes back with a different ask: get more of those […]
Why Customer Segmentation Still Treats Your Users Like an Average
Four versions of the same message go out. A wins, converting half the audience, and it looks like a clean result, so everyone gets A. Go back and look at what actually happened, though, and the picture is messier. Thirty percent of people would have preferred B. Another nineteen percent leaned toward C. And there’s […]