Layering A/B Testing and Agentic Learning for Better Results
Yesterday I wrote about situations where A/B tests can still be essential, even if you’re committed to an agentic-learner approach. Let’s expand on that a little. Take a look at the screenshots below. I’ve added a third notification opt-in workflow (“C”) to the two variants I discussed in my previous post: A: Standard OS popup. […]
Why Auditing a Single Agent Decision Misses the Point
It’s not uncommon for Aampe customers to ask how to audit a single agent’s decision. It’s a fair question, but I’m inclined to counter it with another question: How do you audit a single *human’s* decision? You can ask someone why they did something, and they’ll almost always give you an answer. It’ll sound reasonable. […]
Choosing Target Events for Agentic Learning
At the core of Aampe’s agentic learning system lies a simple idea: we personalize not only what to communicate to users, but when to communicate it. To do that effectively, we must understand what we’re trying to accomplish in each communication. This is not just a messaging problem—it’s a causal one. If we can’t define […]
Introducing the Aampe Figma Plugin, Turning Creative Assets Into Agentic Surfaces
Introducing the Aampe Figma Plugin, Turning Creative Assets Into Agentic Surfaces Marketing and product teams have spent years building customer experiences inside design tools, then rebuilding them somewhere else before those experiences can go live. A designer creates a beautiful in-app card, modal, carousel, or product surface in Figma. A marketer defines the message strategy. […]
Goals vs. Signals: What Agents really learn from
Most businesses measure success in terms of long-term outcomes: retention, subscriptions, lifetime value. Those are the right outcomes to care about. But they’re not the right signals for agents to learn from in real time.An agent sending a message can’t directly observe retention six months later. What it can observe is whether the message shifted […]
How Agentic Learners judge success without Fixed Funnels
A common question: how can agentic learners recognize what counts as a “good” outcome when different users are at very different stages of their lifecycle?The answer is that agents don’t solve this explicitly. They solve it implicitly through the structure of the reward function.If you define a bottom-of-funnel event like “complete a purchase” as the […]
TheCut deepens partnership with Aampe to reimagine Barber–Client engagement at scale
Grooming isn’t just about booking a haircut. For barbers and their clients, it’s about building a relationship. From finding the right barber to locking in the perfect time, every haircut creates a bond of trust in barbershops everywhere.That’s why theCut, a booking platform for barbers, shop owners and clients, is doubling down with Aampe’s Agentic […]
How Agentic Learners handle Time-based Cycles without breaking
A lot depends on implementation, so I can only speak to the agentic learners I’ve designed, but one question that comes up often is how they handle time-based events like subscription cycles, product launches, holidays, and seasonality. This touches on an important point about agent design in general.First thing to understand: recurring events (like subscription […]
Carousell partners with Aampe to power Adaptive, Agentic Personalization
Buying and selling isn’t just about goods and services—it’s about timing, trust, and finding that perfect match. Catch the right service at the right moment, and suddenly, magic happens. That’s why we’re excited about our new partnership with Carousell Group, Greater Southeast Asia’s leading multi-category classifieds and recommerce marketplace, where users can find any kind […]
Why AI Decisioning Alone Isn’t Enough
We live in an attention economy. Customers aren’t short on options — they’re short on time. Products, shows, songs, apps: the supply is endless, but attention is scarce. In that world, every friction point is costly. But CRM, Data Science, and Product teams still run their playbooks in silos: CRM blasts campaigns, Data builds models, […]