CRM: Increasing CTR and Solving the Inactive User Problem
Over 90% of a typical app’s users are dormant or inactive Don’t believe us? Here’s the data we calculated from over 30 million users across several apps in a variety of industries: What is a dormant user? First, let’s get into some definitions. Here’s how we defined the different user segments in the table above: […]
CRM: How to build more effective triggered SMS and push notification campaigns
When it comes to CRM campaign effectiveness, triggered campaigns (e.g., abandoned cart, subscription renewal, lesson or workout complete messages, etc.) typically get the highest engagement and conversion levels of all messages sent. That said, there are a few small tweaks that can greatly increase your campaign engagement and effectiveness. Here’s how to do it: […]
Is Retention Propensity The Future For Mobile App Retention?
Introduction You’ve relied on traditional metrics like retention rate to keep your users engaged and subscribed to your mobile app. But have you considered what machine learning and AI can bring? Meet retention propensity, a forward-looking metric that could redefine how you approach user engagement and subscription renewals. This article dives into these two metrics, […]
How to integrate app content into your SMS and push notifications
Products, lessons, videos, workouts, blogs, recipes books, movies — You’ve probably invested a ton of time and money into making great content for your app, but your users only ever see a small fraction of it (if they see it at all). Most of the time it just sits there… on your app… not adding any […]