Solving model class imbalance through class construction based on coverage changepoints
This post is about a geeky model-training issue that has very substantial business impact. It’s about conversion events If you have an app, there’s lots of things you want your users to do, but for most apps there’s just one or two things that you really want your users to do. These are […]
When is the best time to send push notifications for an eCommerce app? (For real, though.)
We’re going to do an experiment. We’re going to take all of the various “best practices” given online for the best times and days to send push notifications for an eCommerce app, and we’re going to compare them against actual data for an actual app with over 3 million actual users. How do you think […]
When should you use push notifications versus SMS?
When to Use Push Notifications Versus SMS? Push notifications and SMS are both powerful tools for engaging with users and delivering timely information. But when should you use one over the other? In this article, we will explore the differences between push notifications and SMS messaging, their advantages and limitations, and the factors to consider […]
Maximizing Conversions: Recommended Products vs. Abandoned Cart Messages for eCommerce apps
As an average of 70.2% of eCommerce carts are abandoned—meaning, out of every ten people who begin the checkout process, seven of them don’t complete it—abandoned cart messaging has become a crucial capability in the eCommerce industry. (Forrester estimates that abandoned carts cost the eCommerce industry $18 billion in lost sales every year, so spending […]
Add CRM automation capabilities to Firebase Cloud Messaging — No developer required
Offering easy integration and support for Android and iOS along with a suite of basic features and a generous free tier, Firebase Cloud Messaging is an incredibly popular option for apps who are looking to establish basic customer engagement. However, as apps grow and the need for more sophisticated customer engagement strategies arise, Firebase Cloud […]
Why Aampe and Traditional CRM Tools are Fundamentally Different
It’s easy to lump all CRM tools into one category, but that’s like saying a sports car and a minivan are the same because they have four wheels and can get you from Point A to Point B. They are designed for entirely different purposes and excel in different areas. Likewise, Aampe and traditional CRM […]
What is a good CTR rate for SMS and push notifications and how can you improve it?
Understanding CTR in Digital Marketing Before we dive into the specifics of what CTR means for SMS and push notifications, let’s first define what click-thru rate means in the broader realm of digital marketing. Click-through rate (CTR) is a metric used to measure the effectiveness of an advertisement or marketing message by assessing the percentage […]
Clustering: The New Approach to Market Segmentation
Market segmentation is a crucial component of marketing strategy that involves dividing a broader market into distinct groups of consumers based on shared characteristics. Traditionally, market segmentation relied on demographic factors such as age, gender, and income. However, with the advancement of technology and the availability of data, a new approach called clustering has emerged […]
Every statistic you’ve ever read about churn and retention is wrong. Here’s why.
The average app loses 77% of its daily active users (DAUs) within the first 3 days after install. If you’re in any way involved with mobile apps, you’ve probably heard this before. This is stat from BusinessofApps is all but infamous, and there’s plenty more where that came from. Here’s another one: Research into worldwide […]
How to save cost on your SMS marketing with AI and ML-driven segmentation
Let’s be real, the statistics around SMS marketing are mind-blowing. SMS boasts as high as a 98% open rate and 51% of consumers say they’re more likely to make a purchase if they receive an SMS message that includes an ad, discount coupon, or QR code. Not surprisingly, many brands are rushing to adopt SMS […]