How to make an additional $10M with abandoned cart messaging
The latest best practice tips given by Constant Contact, Rejoiner, Omnisend, BigCommerce, Sellbrite, Twillio, and virtually everybody else is to send your first abandoned cart email within 30 mins to 1 hour of the cart abandonment event and send your last message at the three day mark, but is that really the best messaging timing […]
New on arXiv: validating Aampe performance with adaptive synthetic control groups
When people start using Aampe, they naturally want to understand how the system is performing. And when they ask how the system is performing, they naturally understand that Aampe can’t take credit for every app visit, add to cart, or purchase that happens in close proximity to a message being sent. There’s a baseline level […]
9 key business and customer advantages of letting AI handle your content distribution
Why should you use AI to manage your content distribution? Everybody’s talking about “Generative AI,” which can give you an amazing library of content in a relatively short amount of time…but what do you do with that library once it’s generated? 📚 Most companies are still relying on antiquated methods of CRM including user […]
Haat Delivery partners up with Aampe to make food delivery simple…and smart!
HAAT is on a mission to make food delivery universally accessible—focusing on restaurants, customers, and delivery partners who live and work outside of built-up urban infrastructures.They are committed to elevating the market’s ecosystem by empowering:🍔 Restaurants owners who lack the technical know-how to set up their own online delivery service.🍕 Hungry customers who don’t have […]
Solving model class imbalance through class construction based on coverage changepoints
This post is about a geeky model-training issue that has very substantial business impact. It’s about conversion events If you have an app, there’s lots of things you want your users to do, but for most apps there’s just one or two things that you really want your users to do. These are […]
When is the best time to send push notifications for an eCommerce app? (For real, though.)
We’re going to do an experiment. We’re going to take all of the various “best practices” given online for the best times and days to send push notifications for an eCommerce app, and we’re going to compare them against actual data for an actual app with over 3 million actual users. How do you think […]
When should you use push notifications versus SMS?
When to Use Push Notifications Versus SMS? Push notifications and SMS are both powerful tools for engaging with users and delivering timely information. But when should you use one over the other? In this article, we will explore the differences between push notifications and SMS messaging, their advantages and limitations, and the factors to consider […]
Maximizing Conversions: Recommended Products vs. Abandoned Cart Messages for eCommerce apps
As an average of 70.2% of eCommerce carts are abandoned—meaning, out of every ten people who begin the checkout process, seven of them don’t complete it—abandoned cart messaging has become a crucial capability in the eCommerce industry. (Forrester estimates that abandoned carts cost the eCommerce industry $18 billion in lost sales every year, so spending […]
Add CRM automation capabilities to Firebase Cloud Messaging — No developer required
Offering easy integration and support for Android and iOS along with a suite of basic features and a generous free tier, Firebase Cloud Messaging is an incredibly popular option for apps who are looking to establish basic customer engagement. However, as apps grow and the need for more sophisticated customer engagement strategies arise, Firebase Cloud […]
Why Aampe and Traditional CRM Tools are Fundamentally Different
It’s easy to lump all CRM tools into one category, but that’s like saying a sports car and a minivan are the same because they have four wheels and can get you from Point A to Point B. They are designed for entirely different purposes and excel in different areas. Likewise, Aampe and traditional CRM […]