What is a good CTR rate for SMS and push notifications and how can you improve it?
Understanding CTR in Digital Marketing Before we dive into the specifics of what CTR means for SMS and push notifications, let’s first define what click-thru rate means in the broader realm of digital marketing. Click-through rate (CTR) is a metric used to measure the effectiveness of an advertisement or marketing message by assessing the percentage […]
Clustering: The New Approach to Market Segmentation
Market segmentation is a crucial component of marketing strategy that involves dividing a broader market into distinct groups of consumers based on shared characteristics. Traditionally, market segmentation relied on demographic factors such as age, gender, and income. However, with the advancement of technology and the availability of data, a new approach called clustering has emerged […]
Every statistic you’ve ever read about churn and retention is wrong. Here’s why.
The average app loses 77% of its daily active users (DAUs) within the first 3 days after install. If you’re in any way involved with mobile apps, you’ve probably heard this before. This is stat from BusinessofApps is all but infamous, and there’s plenty more where that came from. Here’s another one: Research into worldwide […]
How to save cost on your SMS marketing with AI and ML-driven segmentation
Let’s be real, the statistics around SMS marketing are mind-blowing. SMS boasts as high as a 98% open rate and 51% of consumers say they’re more likely to make a purchase if they receive an SMS message that includes an ad, discount coupon, or QR code. Not surprisingly, many brands are rushing to adopt SMS […]
CRM: Increasing CTR and Solving the Inactive User Problem
Over 90% of a typical app’s users are dormant or inactive Don’t believe us? Here’s the data we calculated from over 30 million users across several apps in a variety of industries: What is a dormant user? First, let’s get into some definitions. Here’s how we defined the different user segments in the table above: […]
CRM: How to build more effective triggered SMS and push notification campaigns
When it comes to CRM campaign effectiveness, triggered campaigns (e.g., abandoned cart, subscription renewal, lesson or workout complete messages, etc.) typically get the highest engagement and conversion levels of all messages sent. That said, there are a few small tweaks that can greatly increase your campaign engagement and effectiveness. Here’s how to do it: […]
Is Retention Propensity The Future For Mobile App Retention?
Introduction You’ve relied on traditional metrics like retention rate to keep your users engaged and subscribed to your mobile app. But have you considered what machine learning and AI can bring? Meet retention propensity, a forward-looking metric that could redefine how you approach user engagement and subscription renewals. This article dives into these two metrics, […]
How to integrate app content into your SMS and push notifications
Products, lessons, videos, workouts, blogs, recipes books, movies — You’ve probably invested a ton of time and money into making great content for your app, but your users only ever see a small fraction of it (if they see it at all). Most of the time it just sits there… on your app… not adding any […]
eCommerce: How to build more effective triggered SMS and push notification campaigns
When it comes to making effective eCommerce CRM campaigns, triggered campaigns (e.g., abandoned cart, browse abandonment, add-to-wish list, etc.) typically get the highest engagement and conversion levels of all messages sent. That said, there are a few small but important tweaks that can greatly increase your SMS and push notification campaign engagement and effectiveness. […]
How to leverage AI and first-party data for better audience targeting and personalization
With increased risks, scrutiny, and privacy concerns surrounding the use of third-party data, businesses are seeking smarter approaches to maximize the potential of their own data. This means looking inward and making the most of first-party data to not only drive conversions but also create more tailored and engaging customer experiences. Today, data is the […]