Governance, the biggest issue apps will face in 2023
As we near the end of 2022, I’m having a lot of conversations with leadership across Marketing and Product functions and by far the most frequent and intense topic is Governance. Here are some assumptions that everyone seems to share – (For the start of 2023 at least, one might even call them facts.)➡️ Businesses […]
How to awaken inactive users, a step-by-step guide
With rising ad costs, increased user privacy regulations, and more easily-available distractions than ever (…not to mention a lil’ recession thrown in there to spice things up 🙄), the ROI on ad spend is plummeting. It’s clear that, in 2023, marketers need to find ways to engage and upsell their current users to keep their […]
How to get more engagement from your existing customers without making any new content.
With rising ad costs, poorer targeting capabilities, more confusing and far-reaching user privacy and tracking regulations, and more competition and easily-available distractions than ever, the ROI on ad spend is plummeting. 📉 Combine that with a recession and layoffs (which means less budget and resources to make new ad creatives), and you have quite the […]
Enhancing eCommerce Conversions with Optimized Abandoned Cart Messages
🛒 One of our eCommerce customers is using CRM marketing automation to achieve a 74% increase in CONVERSIONS on their “abandoned cart” campaigns. 😳 Here’s how they’re doing it. 👇 The Significance of Abandoned Cart Messages: The Baymard Institute found that almost 70% of all online shopping carts are abandoned, costing eCommerce businesses upwards of […]
Were Segmentation and User Journeys Designed for You or the Tool?
In 1874 Christopher Latham Sholes invented the QWERTY keyboard, and while there’s a lot of folklore around this particular key arrangement, it was primarily designed to prevent typewriter hammers from jamming by keeping commonly used letters far apart. (For the record, “er” is the 4th most common letter combo, but the “r” and “.” were […]
How do I know Aampe is actually working?
Every day, Aampe sends out thousands of different messages across your user base, learns your individual user preferences based on who responds to what, and then automatically adjusts your messaging timing, content, and copy to fit those learned preferences. [Note: We also monitor your users’ activity after we send them a message, which allows us […]
How to make an additional $10M with abandoned cart messaging
The latest best practice tips given by Constant Contact, Rejoiner, Omnisend, BigCommerce, Sellbrite, Twillio, and virtually everybody else is to send your first abandoned cart email within 30 mins to 1 hour of the cart abandonment event and send your last message at the three day mark, but is that really the best messaging timing […]
New on arXiv: validating Aampe performance with adaptive synthetic control groups
When people start using Aampe, they naturally want to understand how the system is performing. And when they ask how the system is performing, they naturally understand that Aampe can’t take credit for every app visit, add to cart, or purchase that happens in close proximity to a message being sent. There’s a baseline level […]
9 key business and customer advantages of letting AI handle your content distribution
Why should you use AI to manage your content distribution? Everybody’s talking about “Generative AI,” which can give you an amazing library of content in a relatively short amount of time…but what do you do with that library once it’s generated? 📚 Most companies are still relying on antiquated methods of CRM including user […]
Haat Delivery partners up with Aampe to make food delivery simple…and smart!
HAAT is on a mission to make food delivery universally accessible—focusing on restaurants, customers, and delivery partners who live and work outside of built-up urban infrastructures.They are committed to elevating the market’s ecosystem by empowering:🍔 Restaurants owners who lack the technical know-how to set up their own online delivery service.🍕 Hungry customers who don’t have […]