Aampe’s four-step approach to multichannel messaging orchestration
Does multi-channel marketing work better on paper? Multichannel marketing — an approach that involves using multiple communication channels to reach and engage with your target audience. Instead of relying on a single channel, such as email or social media, multi-channel marketing leverages a combination of various channels to create a cohesive and comprehensive marketing campaign. […]
Customer-led segmentation gets personal
“A customer-led approach to segmentation is at the core of a bottoms-up approach championed by Aampe, a company that harnesses AI to deliver “messaging-led” personalization at scale. It does this by ingesting and modeling an app’s event stream—the continuous flow of real-time information generated by user interactions, system events, or other activities within the app—to […]
Three ways Aampe helps you activate your marketing data
“Data activation” is taking the marketing industry by storm in 2024 But, while many companies can make your data accessible, few actually make it useful. Here are three ways Aampe helps businesses use their data more effectively: 1. Access your full CRM and product data (events, attributes, etc.) Aampe integrates with your data […]
“How do I know it works?” A (somewhat) technical explanation of Aampe’s learning systems
A while ago, we released A User Story, an explanation of our Aampe’s algorithms, told in the form of a storybook. We wrote A User Story because we wanted anyone, from any background, to be able to understand our systems well enough to comprehend why they work. Now we’re releasing “How do I know it […]
How to build the perfect lookalike audience with Aampe
Can you spot the difference between these pizza ads? Did you see it? They all talk about the same product, but in completely different ways. Ad #1 speaks to people who value convenience. Ad #2 speaks to people who value exploration Ad #3 speaks to people who care about diet Ad #4 speaks to people […]
How to uncover industry benchmarks by logging your competitors’ push notifications
There are plenty of tools that help you benchmark your ads against your competitors, but how do you compare your customer experience after your user clicks? How many push notifications should I send per day? What time should I send my push notifications? What should my onboarding journey look like? Of course these answers vary […]
CRM vs. the Business Unit: The Serious Shoe Shenanigans
Your CRM Team is ready to launch your next campaign, but the product team slides in with a last minute request! What do you do? Do you proceed with the launch or cater to their requests? You decide in our thrilling ‘choose your own ending’ book!
Guide to integrate Firebase Cloud Messaging (FCM) in your iOS application
In this step-by-step guide, we’ll walk through how to easily integrate FCM in your iOS application: NOTE: This is a sample guid repo to integrate Firebase Cloud Messaging (FCM) in your iOS application using Swift with UIKit. If you are working with Objective-C or SwiftUI, you can still take it as a reference to […]
Guide to integrate Firebase Cloud Messaging (FCM) in Android
Firebase Cloud Messaging (FCM), a Google service, enables developers to send push notifications to devices using Android, iOS, and web platforms. Leveraging Google Cloud Messaging (GCM) for its core messaging functionality, FCM enhances this with features like targeting specific groups of devices and confirming message delivery. It supports sending messages to offline devices and allows […]
Using graph theory for missing data
Has this ever happened to you? You’re working with time series data, and you’ve got a bunch of unpredictable gaps. Maybe there were some unforeseen dropouts in monitoring; maybe your measurement instrument was shorting out. In some cases, you can just ignore those missing timepoints, but sometimes you need to find another way to account […]