Aampe for streaming video apps: solving the problem of decision paralysis in content-rich UIs
Looking at a bunch of advertisements from the early days of television, it’s remarkable how little the value proposition for in-home video entertainment has changed over time. Sure, the screens we use now are either somewhat smaller or much, much bigger than what people had in the 1950s, and we don’t have to deal with […]
How to use messaging (SMS, push notifications, and more) to build your marketing segmentation strategy
The importance of messaging (SMS, push notifications, WhatsApp, etc.) on user engagement 25% of mobile apps are only opened once after download If you run a mobile app, you already know it doesn’t matter if you have the best features, or the cleanest navigation, or the most powerful search, or even the highest-quality offerings. Nothing […]
Handling External App Deep Links in iOS with Swift
Handling deep links to external apps in iOS using URL schemes is different from using Universal Links, particularly when integrating with services like Adjust or Branch. Universal Links provide a more seamless experience, allowing links to open in the app (if installed) or fall back to a webpage. These services use Universal Links to track […]
How to use semantic tagging for more effective user segmentation
Traditional manual segmentation based on user attributes has been a staple in marketing for many years, but it comes with several drawbacks, especially in today’s data-driven and dynamic business environment. Here are just a few of the drawbacks of relying solely on traditional manual segmentation: Limited Understanding of User Behavior: Traditional segmentation primarily relies on […]
Google’s 1% Third-Party Cookie Deprecation: Early analysis and what to do next
On January 4th, Google depreciated third-party cookies for 1% of Chrome users (30 million users) As part of a test phase for the eventual purge of all third-party cookies from its Chrome browser (currently slated for Q3 2024), Google just deprecated third-party cookies for 1% of its users. What does this mean for you? Understanding […]
How (and why) to export Firebase events to BigQuery
Understanding user behavior is critical to improving your app’s engagement and retention. Firebase, a popular mobile and web application development platform, does provide tools for app analytics. However, when it comes to diving deeper into data analysis, Firebase alone can have its limitations. This is where exporting Firebase events to BigQuery, Google’s powerful data warehouse […]
The journey from ETL to reverse ELT
It all began with ETL: Extract -> Transform -> Load Data is pulled from various data sources that house user data, it can be multiple API’s or event data or even raw static files. These are transformed to fit into a predefined data model and then loaded into the data warehouse. This in itself turned […]
What’s Netflix’s most effective product feature?
As highlighted by the New York Times, Netflix has a commanding lead in the streaming media space: “Netflix made around $4.5 billion in profit over the last four quarters, while most of its competitors continued to lose money in streaming. It commands 247 million subscribers worldwide, more than double many other streaming services. It accounted […]
An overview of Aampe: AI-driven data and message orchestration for customer engagement
Understanding Aampe: A High-Level Overview In today’s data-driven world, businesses have access to an abundance of valuable data generated by their users’ interactions with their apps or websites. However, translating this data into actionable insights and optimizing business processes can be a complex and time-consuming task. That’s where Aampe comes in. Aampe is a comprehensive […]
Your head of growth is overwhelmed
Being a head of growth at a growing company is a ton of work (We have one too…ask us how we know.) We talk to dozens of growth practitioners weekly, and with so many responsibilities to juggle, many of them feel like they’re barely keeping all of the plates spinning. What is a head of […]