How to write more effective Black Friday and Cyber Monday Campaigns (2023 edition with examples!)
Raking in a combined $281 BILLION last year alone, Black Friday and Cyber Monday continue to be two of the biggest shopping days of the year The only problem? Every other retailer knows that, too. In fact, SendGrid says they processed over 8.8 billion Black Friday emails and another 8.9 billion Cyber […]
Markov models vs. Naive Bayes: How to scale propensity models for in-app behavior and retention
The world of marketing has a bit of a love affair with Markov models. Attribution is a really important topic in marketing, and Markov models have allowed marketers to move past first-touch/last-touch attribution and other similarly simplistic heuristics. So when people find out Aampe uses propensity models to enable more intelligence targeting, they often ask […]
Will Temu be the next Wish?
In 2018, Wish — which offered unbelievably insane discounts on a wide variety of products — was the most downloaded shopping app in the world, almost doubling their revenue (from $1Bn to $1.9Bn) from 2018 to 2019.Fast forward to 2022, and Wish has seen a 73% YoY decline in revenue and posted a net loss […]
How to download all of your phone notifications into a notification log (Without eating all your memory)
Why would you want to create a log of old notifications? Well, there are a few reasons… Maybe you accidentally swiped a notification away and wanted to see what it said, or maybe, like us, you want to build a competitive library of push notifications an app has sent over time to learn more about […]
Using AI to optimize engagement throughout the user journey
What are practical applications of AI we can use to engage our customers? Tune in (or scroll down) to see practical steps and methods you can use to engage your customers in more meaningful and personalized ways: The problem is that lifecycle marketers—who have incredible amounts of data and the most potential to drive […]
Drop Last Touch Attribution: How Machine Learning is Changing Marketing.
Attribution is the practice of assigning credit to different marketing channels or touchpoints that contribute to a customer’s conversion. The goal of attribution is to understand the effectiveness of various strategies in influencing consumer behavior. Last-touch attribution is the default attribution offered in Google Analytics, though GA also offers other formats such as first-touch, “position-based” […]
How to send more effective eCommerce holiday notifications — 2023 Edition
Tis’ the season for sending big discounts, but is it time for this strategy to get a re-think? Let’s see what the data says. 1. Mobile is the way to go In 2023, Mobile and online platforms should be front and center for every retailer’s strategy. According to Adobe Analytics, mobile and web […]
How *NOT* building segments is the key to building more effective segments
As Rory Southerland cleverly points out, there are two ways to find out which of your kitchen implements are dishwasher safe: Spend hours painstakingly Googling care instructions or looking for little etched symbols, or Put them all in the dishwasher and see which survive Kitchen Darwinism: Treat all your implements as though they are dishwasher […]
How to Improve FinTech Onboarding Completion Rates (with examples)
Onboarding is critical for any app, but nowhere is it more difficult than in Banking and FinTech Why? Because, for one thing, you can’t just ask for an email address or phone number — for banks and FinTechs, onboarding requires several critical steps where you have to ask for a user’s personal information, and this […]
Aampe’s push notification optimized recommender system for catalog products
One of the coolest features of Aampe is that it lets you inject your product catalog into push notifications. So if you’re an e-commerce app, you can quickly write messages about specific categories, and Aampe will deliver those according to your user preferences. Your hiking lovers will receive a push notification about the latest equipment, and your […]